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Nike Inc.

NASDAQ: NKE
$41.88
-0.14 (-0.33%)
Updated 5/16/2026, 9:30:50 PM
Nike Inc. is the 50th largest stock tracked on DollarScout by market cap
Market cap: $62.02B · Rank 50 of 60
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Key stats

Market cap
$62.02B
Revenue (TTM)
Net income (TTM)
P/E ratio
27.56
EPS (TTM)
1.52
Dividend yield
3.85%
Beta (5Y)
1.12
Shares outstanding
1.48B
52W high
$80.17
52W low
$41.70
Day open
$42.00
Previous close
$42.02

Price chart

About Nike Inc.

Textiles, Apparel & Luxury Goods

Company profile

IPO date
Dec 2, 1980

Consumer Discretionary peers

How NKE compares to other large companies in the same sector.

Company Price Today Market cap P/E
AMZN
Amazon.com Inc.
$264.14 -1.15% $2.84T 31.29
TSLA
Tesla Inc.
$422.24 -4.75% $1.59T 410.62
HD
Home Depot Inc.
$297.51 -2.25% $296.33B 20.93
MCD
McDonald's Corporation
$276.39 +0.52% $196.38B 22.63
SBUX
Starbucks Corporation
$106.81 +0.39% $121.74B 81.39

Wall Street analyst ratings

Buy
Buy23
Hold20
Sell2
Based on 45 Wall Street analyst ratings

DollarScout analysis

Editorial, not advice. See our methodology.

Nike Inc. is a global leader in athletic footwear and apparel, known for its strong brand and innovative products. It matters because it dominates the market with its influential designs and endorsements. The biggest thing an investor should know today is that despite the current bearish price trend, analysts strongly recommend buying NKE, indicating potential long-term value.

Bull case

Nike's competitive moat is built on a brand recognized worldwide, featuring popular lines such as Air Jordan and Nike Air. The company's ability to attract top sports personalities enhances its brand strength and product appeal. Digital sales continue to gain traction, bolstering its direct-to-consumer strategy and improving margins. Despite a P/E ratio of 28.05, which might look high, its consistent dividend yield of 3.7851% provides some valuation support. Analysts currently give a 'Strong Buy' consensus, implying confidence in Nike's ability to navigate current market conditions and capitalize on future opportunities, particularly in international markets and women's apparel.

Bear case

Nike faces intense competition from Adidas and Under Armour, which could pressure market share and margins. The current bearish trend in stock price suggests investor concerns about valuation and earnings growth potential, as seen with its relatively high P/E ratio. Economic uncertainties and consumer spending patterns in the discretionary sector could significantly impact sales. Additionally, strong reliance on the global supply chain makes Nike vulnerable to geopolitical tensions and potential cost pressures from tariffs and trade barriers. The Beta of 1.2833 indicates higher volatility compared to the broader market, which might deter risk-averse investors.

Who should buy NKE

NKE is well-suited for long-term investors with a 5 to 10-year horizon, who are patient with potential market volatility and seek a blend of growth and income through strong brand loyalty. Those who look for stable dividend yields in a consumer discretionary stock could find NKE appealing. Investors who believe in the long-term potential of digital transformation in retail may also find value here.

Key risks

- Intense competition leading to market share erosion. - Economic downturn affecting consumer spending in discretionary items. - Supply chain disruptions impacting inventory and costs. - High valuation with P/E ratio reflects growth assumptions not realized.

Recent NKE news

Reebok Brand Is Benefiting From The Shaquille O’Neal Effect

Reebok, one of the nation’s most recognizable sneaker brands, is experiencing a cultural resurgence thanks to NBA veteran Shaquille O’Neal, according to Yahoo Finance. O’Neal is the company’s first-ever president of Reebok Basketball. In addition to his role,...

Yahoo · 5/16/2026
Mark Kelly Says Americans Paid 'Price' For Trump Admin's 'Chaotic' Tariff Policy And Savings Should Go Back To Them As Nike Faces Class Action Suit

Political pressure is building for consumer rebates after Sen. Mark Kelly (D-Ariz.) on Wednesday accused the administration's tariff policy of raising costs for households while allowing major corporations to retain the financial benefits. In a post on X, Kelly said,...

Yahoo · 5/16/2026
Is Nike (NKE) Starting To Look Attractive After A 33% Year To Date Share Price Slide?

Wondering whether NIKE at a last close of US$41.88 is starting to look like value or still has more to fall is exactly the question this article is here to help you frame. The stock has fallen 5.1% over the past week, 7.8% over the past month, and is down 33.8% year to date and 32.0% over the last year, with longer 3 and 5 year returns also in decline at 61.4% and 65.9% respectively. These moves come as investors reassess the outlook for consumer discretionary spending and athletic apparel...

Yahoo · 5/16/2026
TJX now second to Amazon as 'most disruptive force in retail', says Guggenheim's Simeon Siegel

Simeon Siegel, Guggenheim Securities Sr. Managing Director and Senior Analyst, joins 'Fast Money' to talk the retail trade's winners and losers.

CNBC · 5/15/2026
Unusual Options Activity: Revisiting 3 Bets I Might Have Made 6 Weeks Ago

On April 2, there were numerous unusually active options expiring in 43 days on May 15. In hindsight, several of those calls and puts that day look like they would have been attractive bets. Here’s how they’ve made out.

Yahoo · 5/15/2026
Nike Stock's Terrible Performance Just Keeps Getting Worse. Is It Finally Time to Buy?

The athletic footwear giant's shares are trading at a 12-year low, and the comeback timeline keeps getting pushed out.

Yahoo · 5/15/2026
LeBron James was on the Cleveland Cavaliers the last time Nike stock traded at these lows

Nike's stock slide presses on.

Yahoo · 5/15/2026
NIKE Inc’s (NKE) Troubles Continue As Shares Hit Fresh 52-Week Low

NIKE, Inc. (NYSE:NKE) is one of the Best 52-Week Low Stocks to Buy According to Hedge Funds. On May 8, Wells Fargo downgraded NIKE, Inc. (NYSE:NKE) to Equal Weight from Overweight and lowered its price target from $55 to $45. This still reflects an upside of 6.4% from here on. Wells Fargo believes the company […]

Yahoo · 5/15/2026

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