Nike Inc.
NASDAQ: NKEKey stats
Price chart
About Nike Inc.
Textiles, Apparel & Luxury Goods
Company profile
- IPO date
- Dec 2, 1980
- Website
- about.nike.com
Consumer Discretionary peers
How NKE compares to other large companies in the same sector.
| Company | Price | Today | Market cap | P/E |
|---|---|---|---|---|
 AMZN Amazon.com Inc. | $238.40 | +2.03% | $2.56T | 32.95 |
 TSLA Tesla Inc. | $348.97 | +0.97% | $1.31T | 345.13 |
 HD Home Depot Inc. | $337.36 | -0.65% | $335.99B | 23.74 |
 MCD McDonald's Corporation | $305.70 | -1.24% | $217.15B | 25.36 |
 SBUX Starbucks Corporation | $96.62 | -0.31% | $110.06B | 80.39 |
Wall Street analyst ratings
DollarScout analysis
Editorial, not advice. See our methodology.
Bull case
Nike's competitive moat is built on a brand recognized worldwide, featuring popular lines such as Air Jordan and Nike Air. The company's ability to attract top sports personalities enhances its brand strength and product appeal. Digital sales continue to gain traction, bolstering its direct-to-consumer strategy and improving margins. Despite a P/E ratio of 28.05, which might look high, its consistent dividend yield of 3.7851% provides some valuation support. Analysts currently give a 'Strong Buy' consensus, implying confidence in Nike's ability to navigate current market conditions and capitalize on future opportunities, particularly in international markets and women's apparel.
Bear case
Nike faces intense competition from Adidas and Under Armour, which could pressure market share and margins. The current bearish trend in stock price suggests investor concerns about valuation and earnings growth potential, as seen with its relatively high P/E ratio. Economic uncertainties and consumer spending patterns in the discretionary sector could significantly impact sales. Additionally, strong reliance on the global supply chain makes Nike vulnerable to geopolitical tensions and potential cost pressures from tariffs and trade barriers. The Beta of 1.2833 indicates higher volatility compared to the broader market, which might deter risk-averse investors.
Who should buy NKE
NKE is well-suited for long-term investors with a 5 to 10-year horizon, who are patient with potential market volatility and seek a blend of growth and income through strong brand loyalty. Those who look for stable dividend yields in a consumer discretionary stock could find NKE appealing. Investors who believe in the long-term potential of digital transformation in retail may also find value here.
Key risks
- Intense competition leading to market share erosion. - Economic downturn affecting consumer spending in discretionary items. - Supply chain disruptions impacting inventory and costs. - High valuation with P/E ratio reflects growth assumptions not realized.
Where to buy NKE
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Recent NKE news
Nike is reportedly close to becoming the official match ball provider for the UEFA Champions League. The deal would end Adidas's 25 year run as ball supplier for Europe's top club competition. The reported agreement is also expected to cover the Europa League and Conference League. Nike, traded as NYSE:NKE, is seeing this branding news arrive after a weak share price patch, with the stock at $42.62. The share price shows declines of 3.6% over the past week, 23.5% over 30 days, and 32.6%...
NIKE, Inc. (NYSE:NKE) is among the stocks Jim Cramer reviewed while discussing the Iran ceasefire that triggered a relief rally. A caller asked whether it was time to buy the stock and posited that “all the bad news is already baked in.” Cramer replied: No, okay, look, I own Nike for my Charitable Trust. It’s […]
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Nike offers a strong 3.8% dividend yield with a 10-year growth history, backed by solid profitability and financial health for income-focused investors.
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