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Amazon.com Inc.

AMZN
NASDAQ NMS - GLOBAL MARKET · Consumer Discretionary · E-Commerce
$238.40
+4.75 (+2.03%)
Updated 4/12/2026, 1:41:29 PM
Open
$235.31
High
$240.43
Low
$235.21
Prev Close
$233.65
52W High
$258.60
52W Low
$165.29

Price chart

Key fundamentals

Market Cap
$2.56T
P/E Ratio
32.95
EPS (TTM)
7.17
Dividend Yield
Beta
1.40
Shares Out.
10.73B
Trend signal neutral

Analyst ratings

Strong Buy
Buy 71
Hold 5
Sell 0
Based on 76 Wall Street analyst ratings

DollarScout analysis

Amazon.com Inc. is a behemoth in the e-commerce industry, setting standards and continually expanding its footprint in various sectors beyond retail, such as cloud computing. It matters because its scale allows it to influence global commerce and technology trends. The biggest thing investors should know today is that Amazon is currently priced at $238.38 with a strong buy consensus, reflecting confidence in its growth trajectory.

Bull case

Amazon's unparalleled distribution network and prime membership program are significant competitive moats that have allowed it to dominate the e-commerce landscape. One major growth driver is Amazon Web Services (AWS), a leader in the cloud computing market. AWS provides substantial revenue and profit margins that support Amazon's expansive strategies. The company's foray into offline retail, logistics, and continued content production for its streaming services underlines its ambition to capture and integrate more consumer engagement. Despite a P/E ratio of 32.95, which some may view as high, investors seem willing to pay for Amazon's consistent revenue growth and strategic investments in future technologies, portraying valuation support from a growth perspective.

Bear case

Valuation remains a significant concern with Amazon's current P/E ratio standing at 32.95, which suggests a lot of future growth is already priced in. Any slowdown in AWS growth or increased competition from Microsoft and Google in the cloud space could dampen its strong revenue streams. The e-commerce sector also faces regulatory scrutiny and threats from antitrust actions, which could impact long-term operations and growth. Ongoing investments in logistics and video streaming, while promising, are costly, and their long-term profitability is uncertain. Additionally, Amazon's beta of 1.3952 indicates that its stock is more volatile than the market, which could lead to larger price fluctuations.

Who should buy this stock

AMZN is suitable for growth-focused investors who have a higher risk tolerance and a long-term time horizon of at least 5 years. These investors should seek to capitalize on Amazon's ongoing expansion opportunities and leadership in cloud computing and e-commerce. It's less suited for those primarily seeking dividend income, as the dividend yield is currently non-existent.

Key risks

- High P/E ratio could be problematic in the event of stagnant or declining growth. - Intense competition in cloud computing from established tech giants. - Potential regulatory challenges and antitrust concerns. - Volatility as evidenced by a beta above 1, indicating higher sensitivity to market movements.

Where to buy AMZN

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