Apple Inc.
NASDAQ: AAPLKey stats
Price chart
Apple Inc. financial history
Annual revenue, profit and earnings per share for the last 5 fiscal years.
| Fiscal Year | Revenue | Gross profit | Net income | EPS |
|---|---|---|---|---|
| 2025 | $416.16B | $195.20B | $112.01B | $7.49 |
| 2024 | $391.04B | $180.68B | $93.74B | $6.11 |
| 2023 | $383.29B | $169.15B | $97.00B | $6.16 |
| 2022 | $394.33B | $170.78B | $99.80B | $6.15 |
| 2021 | $365.82B | $152.84B | $94.68B | $5.67 |
AAPL stock split history
Apple Inc. has had 5 stock splits in its history.
| Date | Ratio | Effect |
|---|---|---|
| August 31, 2020 | 4:1 | 1 share became 4.00 shares |
| June 9, 2014 | 7:1 | 1 share became 7.00 shares |
| February 28, 2005 | 2:1 | 1 share became 2.00 shares |
| June 21, 2000 | 2:1 | 1 share became 2.00 shares |
| June 16, 1987 | 2:1 | 1 share became 2.00 shares |
About Apple Inc.
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
Company profile
- CEO
- Timothy D. Cook
- Employees
- 164,000
- Headquarters
- Cupertino, CA
- IPO date
- Dec 12, 1980
- Website
- www.apple.com
Technology peers
How AAPL compares to other large companies in the same sector.
| Company | Price | Today | Market cap | P/E |
|---|---|---|---|---|
 TSM Taiwan Semiconductor | $404.35 | -3.20% | $58.87T | 30.52 |
 NVDA NVIDIA Corporation | $225.32 | -4.42% | $5.48T | 45.60 |
 GOOGL Alphabet Inc. | $396.78 | -1.07% | $4.80T | 29.96 |
 MSFT Microsoft Corporation | $421.92 | +3.05% | $3.13T | 25.03 |
 AVGO Broadcom Inc. | $425.19 | -3.32% | $2.01T | 80.62 |
Wall Street analyst ratings
DollarScout analysis
Editorial, not advice. See our methodology.
Bull case
Apple's competitive moat is substantial, with its ecosystem of products driving customer loyalty. The iPhone continues to be a cash cow, supported by timely new releases and technological upgrades that keep consumer interest alive. Their services segment, including Apple Music, iCloud, and the App Store, provides a steady stream of revenue with high margins contributing to overall growth. The company's focus on expanding its footprint in Asia, particularly China, presents a lucrative growth opportunity. With a substantial market cap of $3.82 trillion, its global brand recognition further isolates it from many competitive threats. Current bullish price trends and strong analyst endorsements position it well for future appreciation.
Bear case
One of the main risks facing Apple is its high P/E ratio of 32.47, suggesting that the stock may be overvalued compared to other tech companies. Concerns also arise over Apple's ability to continue its pace of innovation—a factor that could impact consumer interest in its flagship products like the iPhone. Competitors like Samsung and Huawei are ramping up their product offerings, posing a threat to market share, especially in emerging markets. Another concern is Apple's modest dividend yield of 0.405%, which may not attract income-focused investors seeking higher returns. Regulatory challenges, especially in core markets like Europe, add an unpredictability factor that could affect its operations.
Who should buy AAPL
AAPL is a good fit for growth-oriented investors who have a long-term horizon and are comfortable with a moderate level of risk. Those looking to benefit from a company with strong brand equity and potential for capital appreciation should consider adding it to their portfolio. However, it's less suited for dividend-focused investors due to its lower yield.
Key risks
- Overvaluation concerns due to high P/E ratio - Potential slowdown in innovation affecting product sales - Intensifying competition, particularly from Asian manufacturers - Regulatory and geopolitical risks impacting global operations
Where to buy AAPL
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Recent AAPL news
The conglomerate's first portfolio disclosure under its new CEO hints at a willingness to lean further into technology.
President Donald Trump‘s counselor and economist, Peter Navarro, had criticized Elon Musk-led Tesla Inc. last year, calling the company a “car assembler” reliant on overseas parts from China and other countries. Now, Chinese President Xi Jinping has said the country...
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Apple and Intel have reportedly reached a foundry agreement that could trigger a multi billion euro order for ASML Holding's lithography systems. The potential order is tied to future advanced chip production at Intel that would support Apple device processors. This reported demand arrives as some existing customers delay adoption of ASML's High NA EUV tools. ASML Holding (NasdaqGS:ASML) sits at the center of high end chip manufacturing, and this reported Apple Intel link puts that role...
Apple has agreed to a preliminary $250 million nationwide class action settlement over alleged false advertising of its "Apple Intelligence" features. The proposed deal would compensate U.S. consumers and businesses that bought affected iPhones marketed with the advanced AI capabilities. The settlement is pending court approval and follows claims that the promoted AI features did not match real world performance. For investors tracking NasdaqGS:AAPL, this potential $250 million payout is...
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Apple CEO Tim Cook learned from Steve Jobs that work should serve humanity and urged students to find their gift.
Berkshire Hathaway's equity portfolio got one of its biggest renovations ever during Greg Abel's first three months as the company's CEO.
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